Oscar Mayer - Be a Wiener Campaign
There are over 12,000 deaths caused by drunk driving every year. So as a response, during the month of December, National Impaired Driving Awareness Month, Oscar Mayer partnered up with Uber to remind sports enjoyers, concert goers, and everyone in between who likes a good drink to NEVER drink and drive. Through the use of brand colors, product puns, and silly illustrations, there are pop up sober up stations, shareable social media posts, special merch, and a promo code for a discount and opportunity to win a ride in one of the Oscar Mayer Wienermobiles to help spread the word to #BeAWienerNotALoser and drive responsibly.
First set of posters in the venue parking lots
Second set of posters in the venue parking lots
Third set of posters in the venue parking lots
Hot dog cart for the "Sober Up Stations" at the venue parking lot. They are responsible for dispersing food, water, stickers, and discounted Uber vouchers to promote safe driving.
The Uber vouchers that offer a discount and opportunity to ride in the Oscar Mayer Wiener Mobile along with the sticker
Voucher flat
Photo-op at the parking lot pop ups
Development
Some behind the scenes photos of me DESTROYING these hot dogs and sandwiches..
I did in fact step on these and my shoe got stained with mustard.
Next solution was to RUN IT OVER
Clearly it did not work..
Disgusting.
Next victim.. the sandwich that i had to SMOOSH
yum!!!!!
Then I turned to Adobe Firefly and after MANY
MANY
MANY
MANY
MANY
MANY attempts with MANY detailed prompts, it still could not comprehend a hot dog that got ran over..
Believe it or not.. this isn't even all of them..